Privacy Policy

Who we are

Our website address is: We comply with English data protection regulations (currently GDPR 2018). Lateral Coaching is part of Alternotion Ltd.


Comments are currently disabled. Should we enable them then the following will apply.
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here:


We do not support the upload of any media.

Cookies and Analytics

If comments become enabled in the future, then if you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

We do not support user login and consequently no cookies apply.

We do not support user editing or publishing of articles and consequently no cookies apply.

In running and maintaining the website we may collect and process anonymous data, including information about use of the site, details of visits, pages viewed and the resources accessed. This information includes traffic data and other communication data. We use Google Analytics cookies to gather this information to assist in improving the website experience and for statistical purposes to track how many users we have and how often they visit our websites.

We do not share data with Google for their own benefit; any and all settings relating to adverts are disabled, no data that would allow you to be identified is collected.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Our general policy on personal data, however supplied (eg letter, email, form or phone call) is outlined below.

We do not and shall not in any circumstances sell your private data to any other parties.

Should your enquiry not lead to us providing a service to you, your data will be deleted from our data holdings.

Should your enquiry result in us providing you a service, then your initial and subsequent data will be managed by and in accordance with English data protection standards.

Be aware that, in providing services to you as a contracted client, we may engage trusted third parties (eg to conduct psychometric assessments) and share with them the data they need to provide that additional service. Such third parties are generally established professional organisations operating appropriate personal data management policies. Data will only be shared with these third parties with your prior knowledge and permission.

We will not otherwise give your private data to any other parties, unless required to do so by court order or judgement.

How long we retain your data

For individuals who complete a contact form, email us, phone us or contact us by other means including face to face meetings and post, and where there is no further interaction, data is retained for two calendar months.

For individuals/organisations who become clients: relevant data will be held and managed by us. Please note that, in order to enable us to meet all our obligations under UK legislation (including for tax purposes), we may hold data for a period of 7 years after receipt of payment for the last service provided by us.

What rights you have over your data

Individuals with whom we have had contact have the right to request a copy of the personal data that we hold about them. In such cases, they will be required first to prove their identity in order to protect the true individuals regarding whom such requests are made. The time taken to process such requests may subsequently be charged for.

In addition, consent for us to retain any electronic, postal, telephone-based and live communications made to us, and / or notes or other records of these, analogue or digital, in the legitimate interest of our ability to efficiently serve your needs as a customer whether in the present or in the future, will be presumed in the absence of express instructions to the contrary at or after the time that the communications occur.

Consent for us to retain such communications or records thereof may be revoked by any subject at any time by asserting in writing to us the right to be forgotten. In such circumstances, we will make every effort to permanently destroy all such records within a period not exceeding sixty (60) working days. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

What we do with your data

In terms of personal data, the site holds only data relating to our website staff.

Additional information

How we protect your data

We take security and customer confidentiality very seriously. Minimal data is captured via this website and only should you choose to complete a Contact Form. All data you provide is held securely at our premises behind firewalls and other security systems.

What data breach procedures we have in place

In the highly unlikely circumstances of a data breach occurring, all potentially impacted clients will be contacted as soon as possible; all data servers isolated and all security systems checked / updated.

What third parties we receive data from


What automated decision making and/or profiling we do with user data


Industry regulatory disclosure requirements

Covered in the above.